Military Appreciation

Military Appreciation Program


Ford Motor Company is grateful for your honorable service to our country and would like to salute those who serve.

That's why we're proud to offer you and your families a Military Bonus Cash Offer! This offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

$500 bonus cash

Our little way to say 'Thank you for your service'


$500 Military Appreciation Cash on all eligible Ford vehicles is exclusively for members of the following US Military Branches:

Active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, Reservists serving on Active Duty, members of the Delayed Entry/Enlistment Program (DEP), Veterans within 24 months of separation, retirees, Spouse/Surviving Spouse and other household members, who are residents of the United States.

See Varsity Ford for details and qualifications.

What is ID.me?


You can receive discounts, cashback and many more exclusive offers while shopping online by verifying your eligibility with ID.me. Different retailers offer different opportunities - just for being you. You can find this offer and everything else at ID.me

Overseas Personnel


The Military Advantage Program (MAP) is an exclusive vehicle purchase Program created by Military AutoSource (MAS), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States. If you are a U.S. military person who is currently serving outside of the 50 United States, you may be eligible to purchase a Ford vehicle with exclusive rebates and consumer protections.

You could save up to thousands of dollars on the purchase of your new Ford vehicle with guarantees and protections like:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from hidden charges - MAP offers full disclosure

If you meet these criteria then we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAP Program location.

Eligible vehicles: All new 2023-Model Explorer, Transit Connect Van, Ranger, Expedition, Maverick, Edge, F-150 Super Crew, Mustang GT, F-150 Super Cab, Mustang I4, F-150 Regular Cab, Transit, Bronco Sport, Escape, E-Series, Transit Connect Wagon. 2022-Model E-Series, Mustang GT, F-150 Regular Cab, F-150 Super Cab, F-150 Super Crew Limited, Transit, F-150 Super Crew Tremor, Ranger, Transit Connect Van, F-150 Super Crew XL, F-150 Super Crew King Ranch, F-150 Super Crew Platinum, F-150 Super Crew XLT, F-150 Super Crew Lariat, Bronco Sport, Transit Connect Wagon, Explorer, Maverick, Edge, Escape, Expedition, EcoSport, Mustang I4, F-Super Duty