First Responder Program

First Responder Appreciation Program


Ford Motor Company is grateful for your honorable service to our country and would like to salute those who serve.

That's why we're proud to offer you and your families a First Responder Bonus Cash Offer!

$500 bonus cash

Our little way to say 'Thank you for your service'


First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association.

Available toward the purchase or lease of an eligible new 2023 Ford Mustang GT, Mustang I4, Edge, Escape, Explorer, Expedition, Bronco Sport, Maverick, Ranger, F-150, F-Super Duty, Transit, Transit Connect, E-Series, 2022 Ford Mustang GT, Mustang I4, Edge, Escape, Explorer, Expedition, EcoSport, Bronco Sport, Maverick, Ranger, F-150: Regular Cab, Super Cab, Super Crew (King Ranch, Lariat, Limited, Platinum, Tremor, XL, XLT), F-Super Duty, Transit, Transit Connect, E-Series. Specialty vehicles excluded. Must take new retail delivery from dealer stock by January 2, 2024. Residency restrictions apply.

See Varsity Ford for details and qualifications.

What is First Responder ID.me?


You can receive discounts, cashback and many more exclusive offers while shopping online by verifying your eligibility with ID.me. Different retailers offer different opportunities - just for being you. You can find this offer and everything else at ID.me

Eligible Occupations that qualify for incentive:

Police

  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer

Fire Department

  • Career Firefighter
  • Volunteer Firefighter

EMT

  • EMT
  • Paramedic

Occupations that do NOT qualify for incentive at this time:

  • 911 Dispatcher
  • Registered Nurse
  • Ski patrol - unless a current EMT
  • CERT Team Members
  • VIPS
  • Search and Rescue
  • Emergency Management Volunteers